Quantity vs Quality
So I’m a numbers guy.
As a kid I grew to love baseball. And do you want to know what turned me on to baseball? It wasn’t the actual game. I had to FORCE myself to watch the game. It was long, and boring, and I only had about a five minute attention span (it’s up to 10 minutes now!).
It was the cards. Specifically the back of the cards, where several years worth of stats were kept. I LOVED looking at those stats. What was the batting average? How many doubles? Homers? RBI’s? Who had the highest average, per year, for the cards I had? Most homers? What about for 3 years? Add up the total number of hits for three years and divide by the total number of at bats. Who has the best average???
I loved it. I would make my own note books and hand write out all the stats from the back of the cards so I could then analyze the players easier (I wasn’t introduced to Excel until my college years). I would even go so far as to create my own stats and see what kind of numbers I’d get. Let’s give John Smith 605 at bats, with 203 hits, 47, doubles, 39 homers, and 146 RBI’s. Is that realistic?
Crunch the numbers!
It was great.
My love of stats transitioned into video games. Favorite sports game of all time? Tecmo Super Bowl. Why? It was the first game I came across that kept stats.
One of the reasons I love role playing games so much? You have to level up your characters, thereby changing and improving their stats.
To this day I’m still obsessed with numbers. Take this blog for instance. I found out I can monitor traffic at this site. I can see how many page views I get a day. I can see where the views are coming from. I can see so many numbers, and not all of them make sense to me yet.
I LOVE IT! Actually, I can see myself getting obsessed with it. Are my links from Facebook and Twitter working? How can I get them to funnel more readers over here? Do I get more views on Monday or Thursday? How can I tweak the titles of my posts to make them more attractive to drive more traffic? HOW CAN I GET MORE PEOPLE?! MORE TRAFFIC?!?! MORE MORE MORE!
You get the picture.
I actually had a bit of a melt down last Wednesday. I got to work and was pretty busy, so I didn’t check the blog until around lunch. That’s the day I wrote, “Can you accomplish everything that needs to done?” This was and is a topic that’s near and dear to my heart as I start A Better Way of Business. I was really excited about this post. So when I checked at lunch I was expecting this post to have a decent number of views, for me that would have been 20 by lunch. So I opened up the dashboard and what do I see???
To my GREAT surprise I see 1. One single, solitary, lonely page view. And that one view just so happened to be me because the way I get to my blog is by clicking on this link that I set up that takes me to the daily post (guess I need to change that so I don’t skew my stats) and then I click on the dashboard. So really, I had had ZERO page views by lunch.
I was crushed. I was defeated. I wanted to throw the whole site away as a failure.
I sent Skye a text asking her if I was making a mistake trying to get A Better Way of Business going.
About 30 minutes later it hit me. I was obsessing over the wrong thing (I do that too often). And I think I discovered what the right thing IS!
My love of numbers and stats had been telling me the IMPORTANT piece of data is page views. The more page views the more successful I am. The more people stopping by my blog, the more people who actually value what I’m saying. The higher the number of page views the more business I have…
Wait a minute…
THAT’S IT! That’s where I was wrong. I was equating page views to number of clients that actually want to work with me and have me help them and their businesses grow into their dreams.
And that’s not necessarily the case. I realized, that what if I had 1,000,000 page views in a day. I would be TOTALLY PUMPED ABOUT IT! But what if NOT A SINGLE ONE OF THOSE PEOPLE WANTED TO DO BUSINESS WITH ME? It would be POINTLESS to the extent that I want and need A Better Way of Business to provide income so I can support my family.
So it dawned on me. I shouldn’t be so concerned with simply having a large quantity of page views in a single day. What I NEED is a much smaller number of the RIGHT page views in a day, page views that will actually lead to clients working with me and me helping them and their business succeed better.
My thinking had changed.
It was: Quantity is all that matters.
It is now: Quality at the right quantity will lead to success.
What about you? Are you focused on numbers for numbers’ sake? Or are you focusing on the RIGHT numbers?